The Story of PIXAR

As part of the acquisition, John Lasseter became Chief Creative Officer of Pixar and the Walt Disney Studios and Ed Catmull was selected to preside over both facilities. Pixar became a subsidiary of Disney and continued to operate under its own name. The two companies remained physically separate in a conscious effort by Pixar to preserve its unique creative process, which is core to their success. Pixar also took control of making its own sequels, a right they painfully did not have under the three-picture deal. Additionally, branding of all films made post-union would be “Disney●Pixar,” beginning with Cars.